Archive for September, 2010

Social Media Strategy: Allow for Control

Tuesday, September 28th, 2010

Do you ever stop to think about just why people are so angry at telemarketers? I’ve seen people be worked up into a rage over them. And when they call on their cell phone and not just the land line, the gloves are off at this point.

I think a big part of it has to do with a loss of control of what information reaches them and when. You expect people you know and are expecting calls from to be calling you, but a call from a telemarketer is an unwanted interruption in a medium where you want to control how you interact with it.

So when you are thinking about your social media outreach, take a moment to consider the need for the people you are reaching to control the message. People love control, so why not give it to them? Let’s look at a few examples.

Expanding the Color Palate

Tuesday, September 21st, 2010

Note: This post takes a more design-oriented approach. It may be a little off topic for those who don’t design!

After a long day of looking at Catholic school websites, things seem to blur together in terms of design and presentation. It took me a little while to figure out why that is, and it isn’t an obvious thing: the colors.

There are hundreds of thousands of different color combinations out there, but Catholic high schools pretty much stick to a menu:

  • Royal Red
  • Black
  • Tan
  • Various Shades of Green
  • Royal Blue
  • More Royal Red

These are classic, strong colors, and they are used for a reason: they look good, and they look official. But since we are all about breaking the mold at Catholic School Web Design, lets take an experimental journey down the color road less traveled and talk about how to play with color with your school.

Catholic School Web Design at NCEA 2011

Monday, September 20th, 2010

I’m pleased to announce that Catholic School Web Design is going to be giving a talk at NCEA 2011 next April in New Orleans!

Our talk is called “Building the Next Generation of Catholic High Schools Online”, and it will be an overview of our assessment of the current state of Catholic school presence on the web, and what people within those schools can do to address common problems and hurdles.

Myself and Lance Johnson will be giving the talk, and will be present when the conference happens April 26-28 2011. We’ll be on Twitter throughout the two-day event, so keep an eye out, say hello, and make sure to put our talk on your schedule! Well, once we know when it will be.

Beyond the Franchise

Wednesday, September 8th, 2010

The majority of people reading this are probably familiar with franchises, but here is a very short overview. A franchise allows someone to start up a business that has all the tough branding and central organization done for you. For example, if I wanted to start a sub shop, I could start from scratch and start a sub shop. Or I could franchise a Subway.

The difference is, people already know what Subways is. They know what there favorite sub there is, what it will look like inside, and the general experience. All that is figured out for you, and it takes care of all the work and risk that is associated with starting up a business from scratch.