Archive for March, 2011

Stories Matter

Tuesday, March 29th, 2011

As a person who went to Catholic schools at almost all levels of my education, I get a lot of fundraising material in the mail, and it is always interesting to read through and evaluate.

I went to college at the University of Notre Dame, and as you might expect, they are at the top of the pile when it comes to their fundraising efforts. They raise an unbelievable amount of money (their latest capital campaign raised well over $1 billion), so they must be doing something right!

Connecting with Alumni Through Sports

Thursday, March 17th, 2011

Catholic high schools are in a constant state of trying to get more contact with their alumni, and for good reason. Making alumni feel connected with the institution that played a large role in their formative years means they are more likely to share some of their success with their high school alma mater later in life. But the big question is how do schools make and keep a connection?

To me, one of the most obvious answers is through sports. Catholic education has a long, storied history with sports. From the CHSAA, to Rudy, there has definitely always been something special about Catholic sports. Basketball and football are the big ones, but soccer, swimming, and even smaller sports like fencing all have great histories when it comes to Catholic education.

So it really amazes me when even Catholic schools that have great sports programs keep them within the walls of the school and instead insist on updating their alumni with SAT scores. For the right audience, providing a feed of information about the comings and goings of a school’s sports program can get people really involved.

Will you have legions of alumni following your programs every move? Well, probably not. However, in the last 3 or so years with the spreading of smart phones, many people (young and old), keep tabs on a dizzying number and variety of sports. They are seeing tons of institutions flow through their sports update stream, so why not your school? And how? Here are some tips to get started: