Posts Tagged ‘alumni’

Social Media Strategy: Allow for Control

Tuesday, September 28th, 2010

Do you ever stop to think about just why people are so angry at telemarketers? I’ve seen people be worked up into a rage over them. And when they call on their cell phone and not just the land line, the gloves are off at this point.

I think a big part of it has to do with a loss of control of what information reaches them and when. You expect people you know and are expecting calls from to be calling you, but a call from a telemarketer is an unwanted interruption in a medium where you want to control how you interact with it.

So when you are thinking about your social media outreach, take a moment to consider the need for the people you are reaching to control the message. People love control, so why not give it to them? Let’s look at a few examples.

Tips on Using Facebook for Catholic Schools

Wednesday, August 18th, 2010

I got a notification recently from Facebook: someone with the same name my old high school wanted to be my friend. Initially, I had no clue what was going on. A few seconds later I realized what had happened: someone at my old high school’s alumni office had made a personal profile for the alumni office and started sending out friend requests.

Although this was a new one to me, I see this sort of thing all the time. Well-intentioned alumni or donor outreach departments turn to Facebook and approach things in the wrong way, misusing the technology and alienating some possible targets for interaction.