Posts Tagged ‘cms’

An Interview with Notre Dame’s Chas Grundy

Wednesday, January 19th, 2011

We use Notre Dame’s website as a model a lot on this website and with talking with schools directly. Since their 2007 redesign, Notre Dame has been a model for Catholic schools by creating an online Catholic identity that is smart, modern, and effective.

We got the chance to talk to Chas Grundy, the person leading and setting the strategy for the team that manages and develops Notre Dame’s web presence. As the Director of Interactive Marketing, Chas leads the web team at AgencyND, Notre Dame’s in-house design and media agency.

Chas offered some great insights into what makes ND’s home page work (storytelling), how Notre Dame handles all their web needs through an in-house agency, how marketing for a Catholic school differs from marketing for a secular non-profit, and more. Check out the interview below!

Information vs. Communication

Tuesday, June 22nd, 2010

Catholic school websites have to do a lot of things. I’d say many more things than your average website. Catholic school sites face an ever-growing demand to deliver to a pretty wide-ranging group of visitors.

For the purposes this article, however, we are going to break down visitors into just two groups: the sold and the unsold. First, let’s define these groups.