Do you ever stop to think about just why people are so angry at telemarketers? I’ve seen people be worked up into a rage over them. And when they call on their cell phone and not just the land line, the gloves are off at this point.

I think a big part of it has to do with a loss of control of what information reaches them and when. You expect people you know and are expecting calls from to be calling you, but a call from a telemarketer is an unwanted interruption in a medium where you want to control how you interact with it.

So when you are thinking about your social media outreach, take a moment to consider the need for the people you are reaching to control the message. People love control, so why not give it to them? Let’s look at a few examples.